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About Us

Meet the NCLA Beauty Team:

Elin
Elin Dannerstedt

CEO/Founder

I was born in Brussels, Belgium, and moved to California when I was 17 years old. I graduated FIDM and kickstarted my career in the fashion industry. From years in retail and wholesale, to working my way up the fashion world, I learned valuable sales and PR skills that I just knew I could turn into something bigger. My biggest passion has always been makeup, whether it was trying on a new make up look every night on myself, or experimenting on my two little sisters growing up. I took this love for cosmetics and launched NCLA. NCLA has always remained an extension of myself, and the LA lifestyle. We strive to create fun, unique, and high quality products, while always remaining 100% Vegan and Cruelty Free!

Go to shade: Beverly Hills Bad Girl
Anh-Thu
Anh-Thu Dannerstedt

COO

Born in Brussels Belgium, I moved to So Cal when I was just 6 years old. Growing up a California girl myself, I love everything NCLA stands for. From bottling up a bit of LA in every product, to its vegan and cruelty free standards, everyone can feel like an LA girl. We want every customer to feel beautiful, and feel like a better version of themselves. I’m surrounded daily by some of the strongest women I know, who understand the importance of uplifting each other and who continue to push the boundaries in our industry. We set out to make NCLA a destination for innovative, fun, and high quality beauty.

Go to color: Swimming at the Chatau
Let's get chronological
Product Timeline

NCLA was founded in 2008 in Downtown Los Angeles with an offering of the best quality of nail wraps and a dream.

From there, NCLA expanded into creating a line of award winning nail lacquers and gel polishes with long lasting, highest shine, and most importantly, 7-free formulas. Our made in LA formulas quickly became celebrity favorites, and we’re proud to say we have launched collaborations with Barbie, Beyonce, Hello Kitty, Sivan Ayla, Guess and more.

Product Line up

More recently we’ve expanded our collaborations to include some other names you may have heard like Beyoncé, GUESS?, Hello Kitty and more. We’ve also stepped into the professional market as the new girl in town, with the addition of our 7-Free gel lacquers, Gelous?TM which we’d also like to note are made in... Los Angeles.

Cruelty Free PETA

With the launch of color cosmetics, NCLA’s ultimate goal is to provide the highest quality cosmetics infused with the energy of Los Angeles in the cutest packaging you’ve ever seen. We stay true to our roots by always keeping in mind: health, beauty, our love for animals, and price, while never taking ourselves too seriously.

Cruelty Free Leaping Bunny
Partner Stores

Meet Beyoncé and Madonna’s Favorite Nail Art Company, NCLA

lets not forget CELEBRITIES

ALESSANDRA AMBROSIO

ALICIA KEYS

AMBER ROSE

Andra Day

Bebe Rexha

BECKY G.

BELLA HADID

BETTY WHO

BEYONCÉ

CHIARA FERRAGNI

DEMI LOVATO

Elsa Hosk

Emily Ratjowski

HAILEE STEINFELD

HAIM

JESSIE J 

KATE BOSWORTH

KAT GRAHAM

KELLY OSBOURNE

KELLY ROWLAND

KENDALL JENNER

KE$HA

KYLIE JENNER

LEA MICHELE

LUCY HALE

MADONNA

MARY J. BLIGE

MICHELLE PHAN

MIGOS (OFFSET)

MILEY CYRUS

NAYA RIVERA

NICKI MINAJ

PAMELA ANDERSON

PARIS HILTON

PARIS JACKSON

RACHEL MCADAMS

RUBY ROSE

SHAY MITCHELL

SOLANGE

SOPHIA BUSH

SOPHIA RICHIE

STELLA MAXWELL

VANESSA HUDGENS

VANESSA SIMMONS

VIOLA DAVIS

ZIYI ZHANG

ZOE SALDANA

ZOE KRAVITZ