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I was born in Brussels, Belgium, and moved to California when I was 17 years old. I graduated FIDM and kickstarted my career in the fashion industry. From years in retail and wholesale, to working my way up the fashion world, I learned valuable sales and PR skills that I just knew I could turn into something bigger. My biggest passion has always been makeup, whether it was trying on a new make up look every night on myself, or experimenting on my two little sisters growing up. I took this love for cosmetics and launched NCLA. NCLA has always remained an extension of myself, and the LA lifestyle. We strive to create fun, unique, and high quality products, while always remaining 100% Vegan and Cruelty Free!
Born in Brussels Belgium, I moved to So Cal when I was just 6 years old. Growing up a California girl myself, I love everything NCLA stands for. From bottling up a bit of LA in every product, to its vegan and cruelty free standards, everyone can feel like an LA girl. We want every customer to feel beautiful, and feel like a better version of themselves. I’m surrounded daily by some of the strongest women I know, who understand the importance of uplifting each other and who continue to push the boundaries in our industry. We set out to make NCLA a destination for innovative, fun, and high quality beauty.
NCLA was founded in 2008 in Downtown Los Angeles with an offering of the best quality of nail wraps and a dream.
From there, NCLA expanded into creating a line of award winning nail lacquers and gel polishes with long lasting, highest shine, and most importantly, 7-free formulas. Our made in LA formulas quickly became celebrity favorites, and we’re proud to say we have launched collaborations with Barbie, Beyonce, Hello Kitty, Sivan Ayla, Guess and more.
More recently we’ve expanded our collaborations to include some other names you may have heard like Beyoncé, GUESS?, Hello Kitty and more. We’ve also stepped into the professional market as the new girl in town, with the addition of our 7-Free gel lacquers, Gelous?TM which we’d also like to note are made in... Los Angeles.
With the launch of color cosmetics, NCLA’s ultimate goal is to provide the highest quality cosmetics infused with the energy of Los Angeles in the cutest packaging you’ve ever seen. We stay true to our roots by always keeping in mind: health, beauty, our love for animals, and price, while never taking ourselves too seriously.
MARY J. BLIGE