Whether you’re heading to the country club or brunch with the girls — Brentwood Snob is a not too bright coral nude that’s just right. Ingredients we love:

This plum cream has made it onto the VIP list, and so will you when you apply West Hollywood Party Girl, the ultimate rich plum semi-matte. Ingredients we love:

What Los Feliz babe doesn’t have a good red in their purse at all times? You’ll need this chocolate wine cream for a unique red semi-matte with a deep chocolate...

This pink is as smooth as a joy ride down Rodeo Drive on a weekend when everyone’s at Coachella. It’s the kind of pink that just might fool someone into...

The shade of sky you forgot to look at because you were rolling around in the sand with your… Maltese. A bright but soft coral lipstick you can put on...

How many hearts have you broken today? Sexy but sophisticated, this electric red shade will compliment that outfit you bought just to turn heads. Pairs well with: revenge. Ingredients we...

This iconic red lip is the color from that photo you found of your mom when she was young, with the pageant hair and that little black dress she finally...

The perfect night time red… unless you’re downtown, and then it’s an all day, bottom of your bag, denim jacket pocket, Santee Alley, 3pm drinks, wear it all day red....

In France they call it aubergine, but in Silverlake we call it a basic. Put on this chic eggplant shade before you head out to that cute place that you...