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The Beauty Blog

Online Exclusives are back!

Online Exclusives are back!

And they're coming in hot! We've been watching this all-American flame trend grow recently from fashion to your finger tips - and wanted to give you the plug on how...
on February 23, 2017
What's Gal-entine's Day?

What's Gal-entine's Day?

You guys, remember when we showed you a sneak peek of our Valentine's Day BFF nail lacquers? Okay, well they finally launched today and we're so excited for you to see...
on January 10, 2017
LAUNCHED: Do You Believe in Magic?

LAUNCHED: Do You Believe in Magic?

Excited to finally launch our brand new duo-chrome mini-collection, Do You Believe in Magic? We do, actually - especially after taking these bad boys out for a little spin.    ...
on December 14, 2016
LAUNCHED: NCLA x CutePolish

LAUNCHED: NCLA x CutePolish

Today is the day we finally launch our exclusive collab with nail Youtube-legend CutePolish! Sandi Crystal Ball took the internet by storm with her flawless DIY nail looks. Since 2010, the...
on November 15, 2016
Gelous? Launch Party in Los Angeles

Gelous? Launch Party in Los Angeles

Hey Party People -  Last night, to celebrate the launch of our new 7-Free gel line (with the drop dead gorgeous pink bottles, I designed), Gelous? we partnered with Chambord and...
on August 05, 2016
LAUNCHED: Gelous?

LAUNCHED: Gelous?

There's a new gel in town!   We're ecstatic to announce the release of our all new 7-Free, soak-off, UV/LED Gel Polish, Gelous? Made in Los Angeles with the finest...
on August 01, 2016
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