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The Beauty Blog

A Message From Our Founder + CEO

A Message From Our Founder + CEO

Hey Beauties!   In 2011, I started NCLA with a dream and a vision to create the highest quality products infused with the energy of Los Angeles in the cutest...
on August 14, 2018
NCLA Staff Picks!

NCLA Staff Picks!

Team NCLA has you covered with our Staff Picks for this season. Whether it's a favorite color, or the must-have treatment, we've lined up our favorites.       Elin,...
on April 02, 2018
LAUNCHED: NCLA / SIVAN AYLA!

LAUNCHED: NCLA / SIVAN AYLA!

Hi guys! I am so excited to share the news of our latest collab. I’ve known Sivan since I first started NCLA! She was working in a showroom that represented our brand. Sivan...
on October 24, 2017
NCLA Co-Founder interview with Forbes!

NCLA Co-Founder interview with Forbes!

One of the NCLA co-founders, Elin Dannerstedt sat down with Annibel Acton from Forbes.com to discuss marketing beyond a brand's means. We're super excited for this feature. Click here to read the entire...
on May 30, 2017
LAUNCHED: Americana Duo Kit

LAUNCHED: Americana Duo Kit

Elin came up with this idea in like... December... to add sunglasses to make our bottle extra special for the 4th of July. I was pretty 'meh' on the idea...
on May 23, 2017
Unicorn Galaxy!

Unicorn Galaxy!

Hi Everyone!   I am so excited to say we FINALLY have unicorn nail wraps! Not only have you guys been asking for them but I've personally been begging our creative team to...
on April 21, 2017
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