Hey Beauties!   In 2011, I started NCLA with a dream and a vision to create the highest quality products infused with the energy of Los Angeles in the cutest...

Team NCLA has you covered with our Staff Picks for this season. Whether it's a favorite color, or the must-have treatment, we've lined up our favorites.       Elin,...

Hi guys! I am so excited to share the news of our latest collab. I’ve known Sivan since I first started NCLA! She was working in a showroom that represented our brand. Sivan...

One of the NCLA co-founders, Elin Dannerstedt sat down with Annibel Acton from Forbes.com to discuss marketing beyond a brand's means. We're super excited for this feature. Click here to read the entire...

Elin came up with this idea in like... December... to add sunglasses to make our bottle extra special for the 4th of July. I was pretty 'meh' on the idea...

Hi Everyone!   I am so excited to say we FINALLY have unicorn nail wraps! Not only have you guys been asking for them but I've personally been begging our creative team to...

Hi Guys, Elin here!   So last night, we went to our friend Annabel Acton’s book launch at the Museum of Broken Relationships in Hollywood (yes, this is an ACTUAL...

This little bit is extra special to us, as our co-founder Elin is basically attached to the DailyMail.com... daily. Rarely is there a minute where she doesn't know the entire cup...