One of the NCLA co-founders, Elin Dannerstedt sat down with Annibel Acton from Forbes.com to discuss marketing beyond a brand's means. We're super excited for this feature. Click here to read the entire article!
In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at consumers, instead of converse with them. So what can brands do to get ahead of the social game?