LAUNCHED: Get Personal




We F-I-N-A-L-L-Y launched our Get Personal collection and it’s our biggest, boldest, most versatile yet! And we literally cannot stop talking in only nail polish bottles. #SorryNotSorry



Anyways. This collection took so much planning and re-working, but it was so worth it! Not only did Elin have this crazy idea to do the ENTIRE ALPHABET in nail polish bottles (plus four symbols, of course), but we had to come up with a color palette that didn’t look like children’s building blocks. Easier said than done.


Get Personal is totally made for your Instagram feed *and* IRL. The muted tones all look so good together, no matter what name, phrase, hashtags or instagram handle you spell out. And it’s literally the perfect gift for all the nail and beauty babes in your life - seriously you can spell out anything to fit the occasion: CONGRATS!, HBD, #NAILS, LOVE YOU MEAN IT, the list goes on and on.


Editors from our favorite magazines were going B-A-N-A-N-A-S over our send-outs for this collection and we love how creative they got with their pics!


So go ahead - order your name, your besties name, your dog’s name, send it to sis for an early bday gift - whatever you do, just make sure you take a pic for the ‘gram.