A Message From Our Founder + CEO

Hey Beauties!


In 2011, I started NCLA with a dream and a vision to create the highest quality products infused with the energy of Los Angeles in the cutest packaging you’ve ever seen. Since then, we’ve been able to create award winning, celebrity favorite nail products and launch collaborations with brands like Hello Kitty, Beyonce, Sivan Ayla, Guess, and more.



Now, we’re taking the brand to the next level and introducing our first collection of color cosmetics.


Our debut collection of semi-matte lipsticks is HERE! I could not be more excited to share with you the start of something big.



This collection stays true to the roots of NCLA’s vision. The formula is certified cruelty free and vegan, made in the USA, and the colors are just…perfect. The semi-matte formula is infused with castor oil, to make sure your lips don’t dry out. We also made sure to infuse it with Vitamin E & C, while removing all parabens and other harmful chemicals.



Everything from the formula to the packaging was inspired by LA and made for you. I hope you’ll love them as much I do.


I can’t wait to see you beauties wearing them!



Elin <3